Sramana Mitra has posted a very interesting article of how she sees Web 3.0 Playing out in the future.

She talks about how the traditional delivery of content on websites meant that an average user would have to go to one place for content, another for community, and a third for commerce. This is what she terms as the “3 C’s”. Lately, Context (the 4th C) has come into play and orchestrates a big part successful web content. She uses the case study of Yahoo – and how that successfully turned around the company.

In this article she summaries why it’s believed this makes it ‘Web 3.0′.

…Let’s quickly recap the terminology:
3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search
This, I submit, is the formula for the future: Web 3.0 = (4C + P + VS).

Have a read of the article and see how she has applied this to the Yahoo Travel example. Its very interesting.